Importance of Personal Stories in Brand Campaigns

Today’s consumers want to feel connected with brands. One way brands do this is through personal stories and a sense of place.

The concept is simple. Personal relationships are built on the exchange of information from person to person through story telling or experiences. Smart brands decided to employ the same concept with their advertising.

Let’s explore an example below:

When designer Andrea Donnelly approached Native for an updated brand strategy, we were very excited. We knew we wanted to position her as more than just another designer. Andrea is truly an artist and an innovator. We wanted to tell the story of her ‘wearable art’ and also explore the meaningful relationship she develops with each client. We decided that a video was absolutely necessary to tell Andrea’s story. Thus the video above was born.