Podcasts are not new. They have been around for a while, and large groups of early adopters have been listening to podcasts for years. However, over the past year or two everyone is consuming podcasts. In fact, approximately 46 million Americans listen to podcasts monthly, and the average listener listens to six a week, according to Digiday. It might seem tempting to jump on the podcast bandwagon. But unlike other forms of digital media, a podcast must be strategic to be successful. The thing about podcasts is they must provide value for the listener. Remember, you are asking a very visual audience to consume media you have listen to — for an hour. The most successful podcasts are well-researched, diverse, unique, and educational in some way.
Digital video is the fastest growing social content. In fact, eMarkerter claims that 85% of teens and young adults consume video on YouTube. As a result, digital advertising is hotter than ever, with over 70% of top advertisers either using or planning to use digital video ads in the future.
Snapchat vs Instagram Stories
Snapchat has an estimated 200 million monthly active users and 100 million daily active users. After four years, Snapchat will outpace every other social platform. It is clear that Snapchat is not just for teens. With the expansion of it’s advertising offerings this past month, Snapchat is clearly looking to dominant the digital video landscape.
With the advent of Instagram Stories, it is clear that short form, temporary video is the dominant content form online. As these two mega platforms battle it out, it will be interesting to see how Snapchat and Insta Stories shape the future of social media.
Snapchat’s success has had consequences. On Snapchat, stories disappear after 24 hours and private snaps disappear after they are opened. This time sensitivity creates a sense of urgency people are becoming addicted to. As a result, time sensitive marketing strategies are becoming more popular than ever. 12 hour flash sales, one-time use coupon codes, temporary product launches, the list goes on and on. It’s all about connecting with your audience within a small window of time, but remember to keep it the messaging simple, direct, and rewarding for the consumer.