Pocahontas Reframed Native American Storytellers Film Festival

A new film festival celebrating Native American cultures, languages, and stories

Overview

Held over three days in Richmond’s historic Byrd Theatre, Pocahontas Reframed showcases film and live performance by and about Native Americans. In the lead-up to the inaugural 2017 festival, we provided brand extensions, signage, social media graphics, and a new website.

Our Work

Drawing inspiration from the preexisting typography of the festival name, we developed a complementary logo mark (an interlocking diamond shape) and a cohesive and recognizable visual identity, which we carried through the festival’s associated print collateral and digital presence.

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PROJECT: Annual Festival Design & Marketing
WHAT WE DID: Digital Design
Branding
Social Media

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Outcome

In its first year, Pocahontas Reframed generated 1 million press and social media impressions.

Overall attendance was triple the original goal, with 1,200 tickets sold, and a follow-up special screening of two additional films was held four months later.

The festival has attracted full support sponsorship through 2019 and has ongoing partnerships with Virginia tribes and the Virginia Museum of Fine Arts. It is positioned to become the preeminent Native American film festival on the East Coast.