We Are All Kings was a success in connecting the next generation of fans, families, and the greater LA area around various community-focused outreach points for the NHL team.
Multiple versions of the broadcast spot were run across California networks, including Fox Sports West. The stills captured during the production also ran as
a multifaceted billboard, print, and public-facing campaign around the LA area, which produced a strong visual tie to the broadcast campaign.
Finally, produced content was repurposed and used internally throughout different levels of social media, game videos, and actual STAPLES Center pre/post/mid-game entertainment.