American Evolution

The Commonwealth of Virginia’s statewide commemoration, now through 2019

Overview

Since 2016, we have been an integral part of a collaborative team working to promote the 2019 Commemoration, American Evolution™, an initiative of the Jamestown-Yorktown Foundation recognizing 2019 as the 400th anniversary of events in Virginia which continue to define America. These events have shaped the democratic process, cultural diversity, historical traditions, and the entrepreneurial spirit of America.

Our Work

Our involvement with the Commemoration has been multifaceted throughout the lead-up to the 2019 anniversary year. We manage social media platforms, produce digital content, and drive engagement. We have organized events across Virginia, promoted the American Evolution Innovators Cup with partners like Tom Tom Founders Festival, built an online presence for a first-of-its-kind statewide app, and captured compelling stories from folks around the state.

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PROJECT: Statewide & Millennial Engagement
WHAT WE DID: Social Media
Activation
Digital Design

SOCIAL MEDIA

EVENT ACTIVATION

VIRGINIA HISTORY TRAILS APP

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BLACK HISTORY MONTH CAMPAIGN

Outcome

The 2018 American Evolution Innovators Cup startup contest (featured right) attracted 50 applicant teams from 10 of Virginia’s leading universities and awarded top honors to Aecium Medical Solutions, a life-saving innovation by Virginia Tech students.  The successful live event put entrepreneurialism in action, one of the core goals of American Evolution.

The Virginia History Trails App trailer continues to be used as the centerpiece for the app’s promotion, featured in both the Android and Apple app stores, utilized in national TripAdvisor advertising, and shared on AE’s social channels.

Powered by stories curated from around the state, historically relevant animations, and thought-leadership interviews, American Evolution’s YouTube channel has to date generated more than 600,000 views and 9 million impressions. Our Black History Month series created for this channel was awarded a Bronze Telly Award.

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