If you’re at the point in your business when you realize your company is growing too quickly for you to manage everything yourself, you may be wondering whether you need additional full-time support or whether an outside agency is the answer.
Hiring an outside agency is a huge decision that shouldn’t be taken lightly. To make the decision a bit less daunting, we have outlined some key things you should have in place before you hire an outside firm:
You have a clear problem that an outside firm can address: Agencies are most effective when there is clear direction — we love solving problems! If you can look at your business and clearly articulate where there are gaps and problem areas — you are ready to RFP an agency.
You are ready to invest at least six months of your time: If you want immediate results, you might be displeased with an agency. It takes time to understand a brand, build a strategy, and execute amazing work. If you have at least six months to give an agency time to work their magic, you might be ready to hire an outside firm.
You are open to digital: Many agencies will focus their strategies around digital media because that is where consumers are. If you are ready to immerse your business in digital and social media best practices, an outside firm may be exactly what you are looking for.
You are available: What can we say? We agency folk like to talk! Agencies will want at least one weekly touch base with you and other decision makers at your company. If you have an hour each week for a touch-base, an agency is right for you.
You want a fresh perspective: If playing it safe is what’s best for your business right now, that is fine! Timing is everything, and sometimes taking risks or implementing new ideas simply isn’t a smart strategy. However, if you are in a place where your business is ready for out-of-the-box ideas and fresh, inventive thinking, an agency is definitely right for you.
While it isn’t necessary for you to have all of these items in place to sign an agency, agency/client relationships work best if the bulk of these items are in place. So what do you think? Are you ready to hire an outside firm?